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How To Start Your Own Business – Doing It The Easy
Way
Starting a business is one of the most exciting decisions you can
make. It's also your commitment to go on a high-risk personal
journey to a place that you've never been to before, where you plan
to stay for a very long time, and for which you don't have a road
map to take you there.
Chaired by Ben Angel (as featured in The Australian), this event
features a panel of specialists who will discuss key winning steps
in starting your own business. Ben’s easy yet incisive
interviewing style brings out the sort of information you wish
you’d thought to ask about.
Succeeding once your business has started
It’s all very well to start a business, but the tough part is
making it succeed as well. In this segment Dr Warren Harmer,
a Business Startup Specialist, responds to questions about:
• What to expect once your business has
started
• Marketing your business on a
shoestring
• Managing your own expectations
• Key steps in building your business from
scratch
• The most common mistakes business
start-ups make
• Developing your new business
• Finance – getting it and doing without
it
Understanding and managing the transition from employment to
being in business
Almost everyone leaves employment to start their own business or
does so part time. For most, it’s a huge culture shock from
which some don’t recover. Adrian Jobson, a personal branding
and Transition Specialist, shares information about:
• What’s different between being employed
and being in business
• Understanding what you will leave behind
– and not missing it
• How your supporting network changes
• Understanding what strengths you will
take with you
• Burning your bridges and the point of no
return
• Surviving the twilight zone
Avoiding those nasty surprises – getting to know what you don’t
know before you start.
Most people who start a business do so because of a skill or idea
they have, then begin to flounder almost immediately as they run
headfirst into things they wish they'd known to begin with.
But how do you find out in advance? Ron Stark, founder
of Business Kits and developer of the Compatibility Mapping™
system, explores such mysteries as:
• Your business and you – a marriage made
in heaven or hell
• Discovering what you don’t know, and why
“thinking about it” can be a bad idea
• Why a business plan is not the
first thing you should do
• Understanding the competence trap –
wasting money by doing it all yourself
• Discovering which skills your business
needs, and which skills are worthless
• How much will it cost and how long will
it take
There will be plenty of opportunity to ask questions of each
panellist, refreshments will be provided and there will be a
networking break during the evening.
Cost: $25 (inc) per person, including GST for non-Bayside Business
Members, $0 for Bayside Business Members
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