The power of a great Brand
Enhance the experience of your customers.
Returning by popular demand, Guest MC Ian Cover from the Coodabeen Champions will lead Fergus Watts from Bastion Brands and Craig Cherry from The Loyalty Zone in discussion on a new approach to doing better business.
Belief can do amazing things. People will respond when they are emotionally engaged to something. This is what it is all about, getting your customers to belong to your brand based on something more than just what your business offers. It is about engaging them on why you do things in the first place, engaging them on your belief.
A great brand understands that humans don't have the ability to care about something unless you give them a reason to care. Companies don’t succeed the people do.
When Where: The International of Brighton, 81 Bay St, Brighton 3186 Time: 7am to 9am Cost: Registration: |
Ian Cover |
The power of a great BrandFergus Watts, MD Bastion Brands Companies that have the courage to stand for a belief and truly BE something in this world are the brands that stand out. Fergus will show you the secrets of some of the world’s best brands and challenge the way you can apply this to your business. He will inspire you to rethink your strategic approach to business and your customers through emotional drivers so your brand is known for a belief and not just a product or service offering. |
Fergus Watts
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Enhance the experience of your customersCraig Cherry, Managing Director of Loyalty Zone Loyalty Zone specialise in Word of Mouth research. They discover what drives customers to recommend a product or service to their friends or colleagues, knowing this information add millions to the bottom-line of businesses. Craig has had 20 years experience in improving business productivity through improving the customer’s experience. |
Craig Cherry |
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