Janine Allis is an adventurer at heart, travelling the world as a young Aussie backpacker in the 80s, working from a camp councilor in San Francisco toa Stewardess of David Bowie’s yacht.
In 1999 during a trip to the US, Janine witnessed the juice and smoothie category growing steadily. Upon her return to Australia, Janine studied the local retail sector where she noticed a distinct lack of healthy fast food choices. After extensive research, she began to develop a business concept that was different to anything else in the world. Her vision was to “do retailing differently”, delivering a unique customer experience based on the “love life” philosophy. In 2000, Boost was born.
Janine’s leadership style is natural, warm, giving and extremely demanding, which has created a high performance culture in her business, achieving amazing results.
Janine has been presented numerous retail, franchise and business awards including just to name a few, Telstra Business Women of the Year, Amex Retailer of the year, Awarded Exporter of the year and this year BRW named her one of fifteen people that changed the way Australia does business in the last 35 years.
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