“Sleeping his way to the Top”
A conversation with Peter Alexander
At age 24, Peter decided it was time to be his own boss and so the Peter Alexander journey began!
Working from his Mother’s dining room table Peter began making women’s pyjamas selling to department stores. When the phone rang, to make the business seem bigger Peter and his Mum would pretend to be someone else! “It all started with a simple idea and a simple spot!”
From small beginnings to over 100 retail outlets throughout Australia and New Zealand, the Peter Alexander brand grew expeditiously, with the Australian media dubbing him the ‘Pyjama King’ and the nickname has stuck to this day! His humorous, quirky and playful personality shines through in every collection.
The Just Group acquired the business in 2000. Since then, Peter Alexander Sleepwear has grown with leaps and bounds from a pure catalogue based business to a multi-channel business with 100 retail stores within Australia and New Zealand, with Peter Alexander himself as the Creative Director of the brand.
Peter has a great story to tell, a business journey that truly began from humble beginnings to international acclaim. Of course there were highs and lows along the way and Peter will share them with us at this intimate conversation style luncheon. It’s going to be fun!
*Price includes:- 2 course meal, complimentary drink on arrival, speaker presentation, prize draws