BrandExpansion Pty Ltd
I am an innovation and marketing consultant, facilitator & speaker. I harness 11 years as an innovation coach and 25 years of marketing internationally.
I am passionate about freeing up peoples’ minds and giving them a strategy and a toolbox to help them innovate and expand their brand. I run the Australian arm of Systematic Inventive Thinking (SIT) (www.sitsite.com). Working with the SIT methodology, I can help you innovate your product development, process enhancement, productivity, marketing communications and problem solving. We can work on projects or simply train your people to do it themselves.
My sweet spot is organisational innovation and I have published a white paper on ‘The Innovation Mix’ and am writing a book on the essential elements for organisational innovation. I am also driven by a love for branding and a belief that there is no such thing as a “me too”; it is always possible to carve out a unique brand territory. I am struck by how often marketing and innovation go hand in hand.