Marketing has hit a turning point, especially social media marketing. The strategies that once gained attention and generated sales are now failing to garnish attention.
If you want to remain relevant. If you want to stay in the game. If you want customers to give you their attention. It’s time to change the perspective. It’s time to turn the camera around and share your customers voice!
In this compelling, entertaining and eye-opening presentation Paul McCarthy (award winning speaker and best-selling author) reveals why businesses, entrepreneurs and marketers need to shift the way they communicate if they want to be heard.
With constant adjustments to algorithms making it increasingly difficult to be seen organically, companies are spending more to reach fewer people. We have hit an impasse and the only answer is to change the narrative and the strategy being used if you want to reach your audience.
Today the customer is controlling the message and they have made it clear they are tired of the endless self-promotion and constant bombardment from advertisers. They are no longer willing to listen your story. They have found their voice and they are speaking out. If you aren’t ready, or willing to listen to your customers, then it’s likely they won’t be your customers much longer.
The customer has a story of their own and it’s the only one they truly care about. They are no longer interested in being spoke at, lectured to, or actively persuaded. They want to be part of a conversation that matters to them. They want to be heard. And they want to find brands who are willing to play the guide not the hero.
In 2020 marketing and especially Social Media Marketing is set to take a sharp detour. Only the brands who are ready to adjust their strategy, story and customer experience will receive the attention they crave.
It’s time to put the self-sticks away and turn the conversation from being about what you do to who you serve. It’s time to place the customer at the heart of the conversation. It’s time to ask rather than talk and to invite your customers out of the dark and into the spotlight so they can share their story.